Work

The ROI of Kindness:

Stimulating Innovation via Accounting Management

Published by Thompson and Reuters US Tax & Accounting

Co-Authored with Linda Cohen

#CareerMilestone! Receiving my printed copy of this ‘All Women’s Authors’ edition of Cost Management was a spectacular moment.

To be included among such accomplished women made this being my first formal publication just that much more special.

In this article, Linda Cohen and I discuss how managers can leverage the resources at their fingertips to create an environment that stimulates innovative thinking and collaboration while maintaining procedure and due process.

This wouldn’t have happened without Linda Cohen. Many thanks are owed after years of working together, but this one might take the cake. Thank you endlessly, Linda.

And a huge thanks to Gary Kapanowski, Anali North Martin, and the whole team over at Thompson and Reuters! The process was so enjoyable and seamless, I cannot wait to work with them again in the future.

Northwest Fencing Center

Client

Northwest Fencing Center is a non-profit athletic center that has been providing people of all ages with classes, camps, and private lessons since 1972. NWFC specializes in foil and epee with a strong focus on the core foundations of fencing.

Awards: 

I was hired by NWFC to completely revamp their website. 

At the start of the fencing season (September-June), USA Fencing named NWFC as one of Five Clubs Named 2022-2023 Club of Excellence Honorees.  

NWFC was named the Marketing and Communications Honoree for their digital communications, and newly updated website. “To make things even more engaging, the club updated their website for an easier view for a ‘non-member’ to read and understand and then created a “member hub” which has what members are looking for quickly.” 

Linda Cohen Consulting

Client 

Linda Cohen, also known as The Kindness Catalyst, is an international keynote speaker. Linda shares the ROI of kindness with businesses and associations through customized interactive programs for team meetings and conference keynotes. 

Linda has published two books, appeared on numerous podcasts and webinars, and has been featured by multiple publishing networks for her kindness message. 

My primary role in working with Linda is to oversee her marketing efforts and support her in strategic development as she grows her speaking business. Over the years we have surpassed expected goals, developed new product packaging, launched a book, and much more. 

Blomquist Consulting

Client

Blomquist Consulting is a Human Resources consulting agency that institutes positive change for the better of organizations and their employees.

Led by founder and principal consultant Chris Blomquist, started Blomquist Consulting to help organizations improve company performance by leveraging their teams and current resources. 

I began working with the Blomquist team as Chris was first building the business. With only a name and a domain to start, we quickly developed a brand identity and online presence that attracted clients. In just a few months, their client roster had grown tremendously and the brand established solidified market recognition. 

Anne-Louise Sterry & Audacious Joy

Client

Anne-Louise Sterry is an internationally recognized motivational speaker and performing artist, performing for over 400,000 people across America and Europe. 

Throughout her career, Sterry has recorded and produced seven albums and has received multiple awards for her original songs. She is an award-winning Toastmaster, former show host on The Women’s Information Network, and author of her very own cookbook, Aunt Lena’s Cucina.  

My role in working with Anne-Louise is focused on increasing her online presence and ongoing website management for her two businesses; Anne-Louise Sterry Music, and Audacious Joy. Over the years of working together, we have produced co-written and independent music, released all new Keynote Concerts, and even secured an invitation to Global Songwriters’ Connection’s ten-year celebration! 

Vikki Espinosa & Associates

Client

Vikki Espinosa is a Career Strategist and Certified Professional Coach. Vikki works with individuals, teams, organizations, and managers to bring mobility to employees’ careers.

Prior to founding her consultancy, Vikki was at Intel for over 30 years. As Intel’s Career Strategist and People Program Director, she drove organizational growth through innovative employee development courses, advancing internal learning management systems, and developing recruitment and retention programs. 

My role in working with Vikki was to support and guide her through the process of initiating her business. We developed brand identity, fine-tuned product concepts and pricing strategies, and created a marketing strategy for driving business growth. 

Funnel Media Group

Vice President of Marketing 

Previous Role 

I began my marketing career in content and quickly realized I had a hunger for much more than content alone. This position allowed me to pursue skills and topics of marketing I found most interesting at a very early stage of my career, while bolstering my understanding of other business functions.

During my time in podcasting, I advanced to a VP of Marketing role, allowing me to lead a small team and serve as a facilitator between clients’ visions and the tasks prioritized to deliver. This role also allowed me to collaborate daily with industry experts, deepening my interest in saas technology and desire to learn continuously.

In this role, I managed a wide variety of B2B digital marketing initiatives. Here are some of the highlights:

• Trained new employees on digital marketing tasks and cultivated systems for duplicatable success.
• Developed book launch promotion campaigns for 2 authors; maintaining Amazon Best Seller listing in business books for nearly 3 months.
• Created material for brand-investor presentations and B2B professional development workshops.